Google Wins Europe “Right To Be Forgotten” Case

A notable article from the BBC: Google wins landmark right to be forgotten case.

Excerpted from the BBC:

In 2015, CNIL [French privacy regulator] ordered the firm to globally remove search result listings to pages containing damaging or false information about a person. But it [Google] resisted censoring search results for people in other parts of the world. And the firm challenged a 100,000 euro fine that CNIL had tried to impose.

In short, this ruling means that any European right to be forgotten requests are limited to search results from EU users; US and other countries’ search results won’t be affected.

SparkToro: Less than Half of Google Searches Now Result in a Click

A friend shared this interesting article with me – here’s the bottom line summary:

In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks

https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/

Essentially: in more than half of Google searches, the user is not clicking on a result link. This can be because the user has their question answered via Google’s featured snippet section (example below), or the web browser launched a separate app (for example, a mobile user clicking a link which opens up the Android/iOS Google Maps app), or simply because the user got frustrated and stopped searching.

An example of a featured snippet from a Google search: a box just underneath the search box with information. Note the About Featured Snippets link on the bottom.
An example of a featured snippet on a Google search. Note the About Featured Snippets link on the bottom of the image.

This article is just another reason why good Google marketers need to target high value keywords to get users to click through.

The article expands on this, it’s definitely worth a read: https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/ .

Google Maps Routes Cars Into Mud…

Quite a few news outlets are reporting a mistake in Google Maps that led to cars being stuck on a muddy road.

Apparently, the highway to Denver International Airport was backed up so Google Maps suggested a detour route – unfortunately this detour route was a dirt road that became mud after earlier rainstorms. A number of cars were stuck in the deep mud and had to be pulled out. See the video at this CNN article:
https://www.cnn.com/2019/06/26/us/google-maps-detour-colorado-trnd/index.html .

This Time article is a nice summary:
https://time.com/5615813/google-maps-mud-detour/ .

Screenshot of Time article, linked above.

It’s fun to blame Maps for incidents such as this, but it underlines how important it is to review maps and confirm where the route takes you. It would have been easy to pop open Google Maps Satellite View and quickly thumb through the overhead view to see where the detour took you – if you see a poorly maintained road, or any other warning signs, it’s definitely a good idea to avoid.

Gmail API Lockdown

I wanted to highlight this ArsTechnica article, Gmail’s API lockdown will kill some third-party app access, starting July 15, for several reasons.

The Security Audit Rule

Last October, Google announced that all applications accessing and storing Gmail data must pass a security audit from an outside firm – Google estimated that such an audit would cost $15,000 – $75,000 or more. Many useful Gmail plugins and integrations are shutting down due to this requirement, even open source applications where the code is available for all to review.

Historically, Google has been slowly repositioning Gmail from an email inbox to an app platform itself: there are Chrome addons and Gmail plugins to turn Gmail into a CRM, a todo list, a kanban board, and so many other integrations – which is why I’m surprised to see Google seemingly reduce the usefulness of Gmail by adding these requirements and losing these plugins.

We’ll see how this goes, but I would bet on Google slowly loosening up restrictions over time, or possibly offering subsidies for the security audits of popular Gmail plugins.

Google Reader Strikes Again

A particularly cheeky ArsTechnica commenter wrote the following insightful comment:

ArsTechnica commenter criticizes Google for shutting down other Gmail integrations.

And quite a lot of commenters seem to agree:

An ArsTechnica commenter agrees with the previous poster, criticizing Google for shutting down Gmail integrations.

Copyright Scandal On YouTube Gaming

A minor scandal popped up this morning and has been making the rounds of YouTube’s gaming section. YouTube user Mumbo Jumbo, famous for his Minecraft videos, suddenly had hundreds of his videos claimed by Warner Chappell – in other words, Warner Chappell claimed that the videos used music they owned, and by claiming the videos, they earned a percentage of the profit the videos generated.

Mumbo Jumbo announced his issue on Twitter this morning:
https://twitter.com/ThatMumboJumbo/status/1130009515766755328 .

Screenshot of Mumbo Jumbo's original tweet asking for help from YouTube.

Twitter user Fwiz, the head of YouTube Gaming, replied that he was looking into it:
https://twitter.com/Fwiz/status/1130128085347516417 .

Screenshot of Fwiz's tweet acknowledging they were looking into Mumbo Jumbo's copyright claim issues.

A lot of news media outlets are picking this story up such as HN: https://news.ycombinator.com/item?id=19953532 and I expect we’ll see a lot more news when business opens on Monday.

Georgios Papanikolaou Doodle

Today’s doodle celebrates the life of Georgios Papanikolaou, who invented the pap smear.

The Google home page looked like this with the doodle:

Here is the doodle by itself:

The doodle links to a search for his name: