Tips, tricks, and thoughts about Google, AdWords, Google Cloud Platform, and all its subsidiaries. Not affiliated with or sponsored by Google.
FastCompany profiles a new Chrome plugin in this article published today: https://www.fastcompany.com/90338929/the-former-lead-designer-of-gmail-just-fixed-gmail-on-his-own . The plugin greatly simplifies Gmail’s interface – and it’s made by the same person who wrote Inbox.
I loved using Inbox, and I see the same design sensibilities from Inbox in this plugin: a focus on the email instead of wasting screen real estate on navigation bars and miscellany.
I saw this interesting TechCrunch article about Google making it easier to find work-from-home jobs:
https://techcrunch.com/2019/04/24/its-now-easier-to-find-work-from-home-jobs-in-google-search/ .
I love working from home – it’s great that Google is making it easier to search for remote-friendly positions.
Search Engine Land posted an insightful article today: Apparently Google is featuring images more often in its search results than in the past: https://searchengineland.com/google-starts-showing-more-images-in-the-web-search-results-315804 .
For example: search Google for a keyword, and if Google decides you might be interested in an image search, it’ll show an image bar within the search page. Now this images bar has always existed, but the Search Engine Land article indicates that this bar is becoming more frequent/being added to more searches. Here’s a demonstration:
cupcake
With this new emphasis on images, it’s important to properly SEO images on your website. Make sure to fill out the ALT attribute on the IMG HTML tag, and have a caption explaining the image. Use a high quality image if available.
I saw this fun tool on YC News called pysnooper: https://news.ycombinator.com/item?id=19717786 . I’ve been trying it out all day on various Python applications, and it’s actually making debugging fun and a whole lot easier!
In light of Pinterest’s recent IPO, I wanted to point out an article from Mobile Marketer: https://www.mobilemarketer.com/news/google-pushes-deeper-into-visual-search-with-shoppable-ads-in-images/549957/ .
Monetizing Pinterest will largely come down to showing relevant ads within user searches – for example, showing an ad for wedding supplies within an user search for wedding ideas. However, we see Google moving into this business as well, as highlighted in the above article. Google will be showing more ads within Google Images searches – but more importantly – those ads will be image based, which should help clickthrough and purchase rates.
I fully expect Pinterest to thrive and grow, but we’ll be seeing a fair bit of competition from Google and others as well.
BGR Media reports that Google Maps is popping up alerts, asking for information on how crowded the train/subway is:
https://bgr.com/2019/04/17/google-maps-features-how-crowded-is-your-train-question-explained/ .
This is just the start of beefing up Maps’ ability to predict traffic levels – I expect Google will be collecting much more information about public transportation, and use that data to power its AI. In the future I could see Google Home offering route planning comparisons between an Uber or train: including informed predictions about how long each will take, how crowded the train will be, etc.
Seeking Alpha posted an interesting article about Google’s healthcare ambitions and other longshot bets. It’s a very interesting take on a part of the business that rarely gets attention:
https://seekingalpha.com/article/4254953-doc-google-health-may-become-companys-next-home-run .
From the history-repeats-itself department: to comply with an EU antitrust ruling, Google will offer EU Android users the option to use a different browser (other than Android Chrome) and a different search engine (other than Google). This PC Magazine article has some interesting pictures demonstrating the option screens: https://www.pcmag.com/news/367878/google-to-serve-up-rival-apps-to-android-users-as-part-of-eu .
For those of you that remember tech history, the European Commission required Microsoft to show a “ballot screen” to European customers back in 2010, allowing them to select a different default web browser than Internet Explorer:
https://www.theguardian.com/technology/2010/mar/02/microsoft .
Ad Age, a magazine on marketing and media, recently ran a story about how Google’s next money maker will be its Maps service.
It’s a nice commentary about the business and consumer sides of Google Maps. On the personal/consumer side, Google is adding more advertisements when people search for an address – for example, asking if you want delivery via DoorDash if you search for a restaurant. There are also “promoted pins” which are map pins that appear showing an advertiser’s location, even if the advertiser isn’t relevant to the search. On the business side, Google recently increased the cost of using Google Maps embedded into a website/app/mobile app.
Read the article here:
https://adage.com/article/digital/google-flips-switch-its-next-big-money-maker-maps/2163976 .
I predict we’ll see more ads and more monetization of the Maps service. Google needs to diversify its revenue – most of it currently comes from ads – and Maps is a great source of data. It wouldn’t surprise me to see Google expanding the Google Local service, encouraging more business reviews from customers so they have more local data to display along with Maps.
An interesting story out of Bloomberg: Youtube accidentally marked a livestream on yesterday’s Notre Dame fire as a 9/11 conspiracy.
The article is here: https://www.bloomberg.com/news/articles/2019-04-15/youtube-flags-notre-dame-fire-as-9-11-conspiracy-in-wrong-call – it comments that YouTube’s automated anti-hoax systems mislabeled the video.
It’s an interesting and difficult problem to algorithmically categorize videos – in this case, it’s easy to see how the Google AI fouled up: both 9/11 and Notre Dame fires were in tall buildings, with a cityscape surrounding them – from an AI perspective both look very similar. YouTube is such an important source for fresh news, I almost think that they should have people on 24/7 monitoring popular livestreams.