Pointing out some interesting 2024 Reddit posts…

In celebration of closing 2024 and opening up 2025, I wanted to point out some interesting posts on Reddit about Google Ads and SEO.

The $1 Ad Campaign

Admittedly a humorous/incredibly lucky story, but it illustrates that trying new things can occasionally help.

The Multi-Venue Marketer

This helps to underline that your customers are not only looking at your website, but they’re also looking up reviews of your products on other venues. Now I don’t agree with this post 100%: there are two things I would add. Number one is to post high quality images and videos of your product – if you’re missing those, of course customers are going to try to find them on other venues.

The second item is that not just Gen Z does this: I’m a millennial and I frequently do the same – look up videos and reviews on YouTube, Facebook, etc.

This post is a great example of why it’s important for you to curate your presence across all social media channels, and even why linking sales to a particular funnel is hard – if a Google ad had brought the customer to this product, would you credit the Google ad, or the TikTok/YouTube/Instagram/Facebook review of it for making the sale?

Local search can get weird

And here’s your daily reminder that local search gets weird, fast. If I had this client, what I would have suggested is to build a separate site for each dentist, naming each site some version of (dentist/teeth/tooth/some-other-synonym-or-related-word-to-teeth)(city-name) . com. And someone did make a similar comment to that in the comments of that post. Local SEO can be a surprisingly fun place to specialize in because the “normal” SEO tips are often inverted and Google Search seems to take into account more local-specific details rather than focusing on the technical hints that pages offer.